Macy's: The Wishwriter
Macy’s is America’s largest department store and the go-to place for kids to mail their letters to Santa. This year, as part of the long-standing campaign “Believe,” we asked kids to do more than just believe in the power of the holiday spirit. We asked them to make others believe by doing good deeds, one magic wish at a time.
This project allowed for us to reimagine how Macy's as the letter writing destination, could evolve through the creation of our Wishwriter pen that was sold in stores around the country. I led the ideation around the pen as well as the app that led kids to practice good behavior everyday. In a way that was fun and engaging for them. The team brought the ideas to life and led the creation of the national TV spot.
Executive Creative Directors: Andy Carrigan, and Jon Zast
Creative Directors: Matt Zavala, Karl Ackermann, Jordan Young
2016 - Webby Winner - People's Choice