smart car: The Poop Tweet
Cannes Lions Short List - Viral
Mashable "Mashies" Finalist - Best Real-Time Marketing
Art Directors Club - Merit Recognition
Clio Awards Shortlist - Digital/MobileĀ 
Webby Awards Honoree - Viral Marketing
Webby Awards Honoree - Native Advertising
In the universe of Twitter, smart was taking some serious sh*t. So, we responded in the only way we knew how: with a little humor, some number crunching and a hell of a lot of poop. The results? A tweet that went viral, a major increase in fans and the respect of haters from around the globe.
Associate Creative Directors: Matt Zavala, Suyin Sleeman
Art Director: Spencer Hansen
Designer: Hannah Yu
Copywriter: Dan Brill
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