smart car: The Poop Tweet
Cannes Lions Short List - Viral
Mashable "Mashies" Finalist - Best Real-Time Marketing
Art Directors Club - Merit Recognition
Clio Awards Shortlist - Digital/MobileĀ
Webby Awards Honoree - Viral Marketing
Webby Awards Honoree - Native Advertising
Mashable "Mashies" Finalist - Best Real-Time Marketing
Art Directors Club - Merit Recognition
Clio Awards Shortlist - Digital/MobileĀ
Webby Awards Honoree - Viral Marketing
Webby Awards Honoree - Native Advertising
In the universe of Twitter, smart was taking some serious sh*t. So, we responded in the only way we knew how: with a little humor, some number crunching and a hell of a lot of poop. The results? A tweet that went viral, a major increase in fans and the respect of haters from around the globe.
![](https://cdn.myportfolio.com/4c680d21ddf906315047e96ac3669489/38c451caaadbb4bbcbe850fa_rw_1200.png?h=802b5f5a70f21e0ce39f22cf03591747)
![](https://cdn.myportfolio.com/4c680d21ddf906315047e96ac3669489/645829ee8c40c5ef64a8d51b_rw_1920.jpg?h=22b267da10a750b2921d4be8df6a4723)
![](https://cdn.myportfolio.com/4c680d21ddf906315047e96ac3669489/c433f95c1d6dd06987cc3279_rw_1920.png?h=25a4beef8f563250cef0e679bd594298)
![](https://cdn.myportfolio.com/4c680d21ddf906315047e96ac3669489/7d73e4aa869230d61a5ead6c_rw_1920.png?h=1d0247eaf4edcb1d86cc56347dc269a8)
![](https://cdn.myportfolio.com/4c680d21ddf906315047e96ac3669489/f1cc0c81-8888-4c83-a585-1ca381a232cf_rw_1920.jpg?h=4ca548b7450711578f26eff67230d4a6)
![](https://cdn.myportfolio.com/4c680d21ddf906315047e96ac3669489/f0d875d1-5ebc-4509-9b8c-0f291aba1ff3_rw_1200.jpg?h=552f5d2ab85eaf3bf578a8205d189bdd)
Credits:
Associate Creative Directors: Matt Zavala, Suyin Sleeman
Art Director: Spencer Hansen
Designer: Hannah Yu
Copywriter: Dan Brill