J.D. Power ranking it the #1 automotive website in the US
smartUSA.com was created as the home of the smart brand on the web. The challenge was creating a site that didn't rely on Global European photography assets that may not be as relatable to an American audience. We chose to let the car be the hero throughout, which only helped enforce the right tonality for the brand.
The results of the site redesign had J.D. Power ranking it the #1 automotive website in the US. Achieving the top speed in Appearance, Speed, Navigation and Info/Content. in over a year and a half, the site went from dead last to the top spot due to the redesign.
Art Director: Sara Syms
Copywriter: Ian McAllister
Associate Creative Directors: Matt Zavala and Suyin Sleeman