L'Oreal Paris Live Beauty. Lab
Cannes Lions Short List - Innovative Use of Social or Community
The L’Oréal Paris Live Golden Globes Beauty Lab was a real-time social activation that rallied a team of models, makeup masters, hair gurus and nail extraordinaires to recreate celebrity beauty looks as they came down the red carpet. The outcome? A total reinvention of the beauty tutorial as we know it, and record-breaking success for the newly named #1 Social Beauty Brand. During the 2014 Golden Globes, L'Oreal Paris' Tumblr page with the #LOrealParisLive campaign, controlled 80 percent of beauty-related Twitter chatter. The activation generated 21.8 million impressions and 234,000 engagements.
Creative Director: Matt Zavala
Associate Creative Director: Suyin Sleeman
Art Director: Rachel Tervenski
Copy Director: Brooke Johnson
Art Director: Rachel Tervenski
Copy Director: Brooke Johnson