Google Social Studio
Bringing culture to the feed (almost) at the speed of culture itself.
The Challenge
Google’s social channels were built for scale, not necessarily speed. But in a world where cultural relevance moves in hours—not days—Google needed a way to show up faster, more natively, and with the kind of content people actually want to engage with.
The Solution
When Google wanted to evolve its social presence, we built something new: a nimble, creator-led content engine designed to move fast, stay relevant, and reflect the internet back to itself in real time.
We assembled a team of sharp, social-first creatives—think trend-obsessed, platform-native makers who could concept in the morning and go live by night. Every day began with client standups to present ideas rooted in cultural insight and platform behavior. From there, we moved fast—producing and publishing content within hours, not weeks.
By pairing timely trends with the unexpected utility of Google and Google Maps features, we created work that blended brand and behavior seamlessly. This wasn’t just content for content’s sake—it was brand storytelling at the speed of the scroll.
The Results
• +13K more impressions per post than previous benchmarks
• 34% weighted engagement on @google’s Instagram feed
• 31% increase in TikTok views
Why It Worked
We didn’t just chase trends—we translated them through the lens of Google. By empowering creators to lead the process and removing the typical bottlenecks, we turned Google’s social presence into a real-time cultural participant.