Dove Real Beauty Productions
2018 Cannes Lions Glass - The Lion for Change - Shortlist
2018 Clio Awards - Bronze - Cause Related
2018 Webby Awards - Best Launch Nominee, Integrated Campaigns Nominee
2018 Telly Awards - Gold Telly Winner
Dove asked us to drive awareness for Dove’s 60th anniversary - the result was Dove Real Beauty Productions (RBP), a new type of production studio designed to increase diverse beauty representation on screens, big and small. RBP is a 100% female powered production company that created all Dove Masterbrand TVCs, social and digital content in the U.S. over the course of 2017.
We partnered with Shonda Rhimes working on behalf of RBP to bring real women’s beauty stories to life. Academy award nominated and Primetime Emmy winning director, Liz Garbus joined us on our journey to tell stories selected from the thousands of entries.
The first film launched on May 18 entitled “Meet Cathleen,” which shares the story of Cathleen Meredith, the founder of an online phenomenon Fat Girls Dance. Cathleen’s story hammers home the powerful message that #RealBeauty is not only seen – you can also find it in yourself. The short quickly took off with more than 2 million views within the first three days.
Director: Liz Garbus
Editor: Sloane Klevin
Group Creative Director: Matt Zavala
Art Directors: Schuyler Higgins, Caroline Pratt
Producer: Gaby Tamariz
Executive Creative Producer: Jared Pearlman