baby Dove: #RealDads
The “Trust Your Way” Baby Dove launch campaign focused on the importance of new moms defining their roles and making parenting decisions on their own terms. However, the same is true for new dads. They are bombarded with unsolicited opinions, pressures to parent a certain way and information overload - things that naturally lead to self-doubt. We showcased a day in the life of dad and baby by using home videos from fathers around the U.S.
Group Creative Director: Matt Zavala
Creative Director: Suyin Sleeman
Art Director: Schuyler Higgins
Producer: Alec Glasgall
Editor: Miguel Lacruz-Smith