AXE: ChillMobile
Our Axe ChillMobile took to the road to infiltrate the moments that matter for Gen-Z over the course of 2019. From SxSW to ComicCon and even Prom, our experience was designed from the inside out to reflect the passion points of our guy - alongside our host, "Stranger Things" Gaten Matarazzo. Every inch of the bus was designed to be shard on social including - gaming stations, styling stations, designated chill areas, and even infinity mirrors framed specifically for Instagram. The ChillMobile stopped in locations that guys felt the pressure of being a teen, so we could make sure they looked and felt chill.
