Axe: The ChillMobile
Our Axe ChillMobile took to the road to infiltrate the moments that matter for Gen-Z over the course of 2019. From SxSW to ComicCon and even Prom, our experience was designed from the inside out to reflect the passion points of our guy. Every inch of the bus was designed to be shard on social including - gaming stations, styling stations, designated chill areas and even infinity mirrors framed specifically for Instagram. The ChillMobile stopped in locations that guys felt the pressure of being a teen, so we could make sure they looked and felt chill. 
GCD: Matt Zavala
Art Director: Schuyler Higgins
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